We're a bit out of the normal range for Kwik Fill service stations that service Pittsburgh, Rochester, etc., but their recent "Buy American Made Gas" campaign raised flags on my deceptive advertising meter.
The ad is simple enough - American consumers taking a stand. Buy American made gas and by inference stop supporting foreign providers of petroleum. It sounds nice and may play well in Peoria, but I'm afraid the company is probably playing a little loose with the facts.
1) United Refining Company, Kwik Fill's parent company, definitely sells gas made in America (refined into gas in Warren County, PA). The problem with that statement is that by default almost all gas sold in America is "American made". There is very little gasoline imported into the US. Most petroleum products are shipped as crude that is refined -- or "made" if you will -- into gasoline on American soil. In 2004, it was estimated that less than 10% of all gasoline sold domestically was imported as gasoline or put another way, 90% of gas sold in America is American made. This is kind of like asking us to buy American coal or American corn. There aren't a lot of other alternatives.
2) For all of the talk of buying American made gas, Kwik Fill conveniently forgets to mention that the oil they use to make their gas is not American, but rather Canadian. Again, this is not uncommon as Canada is our largest supplier of crude. However, the implication that by buying "American made" gas, you are buying American oil is a false one.
I'll say that I've only seen these ads once and before spending 15 minutes researching info online I'd never given Kwik Fill a second thought. It's clearly a clever ad and I commend them on doing something that most companies do - get their oil from Canada and refine into gas in the US - and marketing it as some sort of competitive advantage.
However, I prefer the truth to clever marketing any day of the week.