Thursday, September 10, 2009

What will local auto sales look like this fall?

While it's clear that the Cash for Clunker program drove sales in August I find the increase to be surprisingly low based on our local data reported yesteday.

Just under four hundred new vehicles for the month were sold which translated to just a 6.3 percent increase from last year. With cash flooding the auto market via the cash for clunker program, sales for the month were still down seventeen and twenty nine percent when compared to sales 2 years ago or 3 years ago.

Perhaps the most interesting breakdown of the data is that thirty percent of all vehicles sales in Jefferson county in August were Kia/Hyundai last month, while Toyota accounted for another twenty percent of sales.

Finally, the most startling stat may be that Buick, Cadillac, Ford and Chrysler combined to account for just 1 percent of all sales in Jefferson county last month - just 4 cars.

It would be interesting to see the total dollar value of cars sold because I think that would show a shocking change. While the number of vehicles sold increased, the shift in the market toward low-priced imports means that the dollar value of vehicles sold could have fallen in August despite the increase in unit sales.

Cheers!

1 comment:

Tim Otis said...

I just passed this into a colleague who was doing a little research on that. And he actually bought me lunch because I found it for him smile So let me rephrase that. like this