"Something seems to have gone awry with the showcar's electronics as it sat on the show floor. At some point, thin puffs of smoke began wafting from the driver's side door panel. No actual flames were spotted or damage reported, but something tells us someone is going to have some explaining to do."
You can see the video here, which is worth its weight in gold as the Ford exec starts scrolling through his iPhone looking for "what to do when the car that is supposed to save our brand catches on fire". :)