Wednesday, October 22, 2014

The most expensive midterm elections ever? #myvoteisnotforsale

Presented without comment via the NY Times. #myvoteisnotforsale

At Nearly $4 Billion, the Most Expensive Midterms Ever

The 2014 congressional contests are on track to be the most expensive midterm elections in history, according to a new report from the Center for Responsive Politics, which projects that nearly $4 billion will be spent by candidates, parties and outside groups by Election Day.
Candidates and parties are projected to spend about $2.7 billion, while outside spenders — chiefly “super PACs” and political nonprofit organizations — will spend about $900 million. In 2012, in the midst of President Obama’s re-election campaign, total outside spending reached $1.3 billion.
The total does not include additional money spent on so-called issue ads and get-out-the vote activities, which outside groups and labor unions are not required to report to the Federal Election Commission. All told, 2014 spending is projected to exceed by $333 million the amount spent in 2010, but will be roughly on par with the $3.6 billion spent on congressional races during the presidential election cycle in 2012.
Conservative and pro-Republican forces are on track to spend at least $1.92 billion, while liberal and pro-Democratic groups will spend somewhat less, about $1.76 billion. Those totals may significantly underestimate the gap, however: About three-quarters of all political advertising in this cycle benefiting Republicans has flowed through groups that are not required to disclose their finances, compared with about a quarter of all advertising benefiting Democrats.

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